Publicity

02 Nov 15

Publicising an event can be a challenge; to ensure the message reaches as many people as possible while trying to keep costs as low as possible. There are various different ways of communicating festivals and events; word of mouth can be very effective but perhaps not reaching a wide audience. Posters and flyers are relatively cheap, but not always eye-catching in black and white and can take time to design and distribute and adverts in local newspapers can become quite expensive for just a small slot. We have however in the past been lucky enough to have prominent articles in some of the local papers including photographs helping draw attention to the occasion.

In recent years social media has become an extremely effective method to promote any event widely and cheaply, we are grateful to Mark who has helped us with this side of things.

 A few months ago we were approached by the editor of the Flower Arranger magazine, a national publication with a circulation of over 30 000 copies printed each issue. The editor asked if we would be willing put together an article about the Christmas Tree Festival, we were delighted to have this opportunity to share what we do but also promote the event to a huge audience. We have now received a copy featuring the 2-page article with 5 colour photographs and a mention of the event in the editorial.

 We are now preparing and looking forward to this year’s Christmas Tree Festival with great anticipation. We hope to welcome visitors who have read the article and felt intrigued to come and see for themselves. We trust that visitors will be able to see that Ansley Church is working with the local community and trying to spread the Christmas message.